In our growing technological times, it’s very important to have a website. Everyone who is anyone has a website for whatever their needs, whether it’s a personal blog or it’s a business that they are running or managing. A website puts you on the map, and it makes your existence known to the local or regional community (and the online community of course, which is humongous since every year, there are more and more people connecting online). In other words, if you are hoping for more visitors, then you need to get on top of the online game and set up your website to be functional and smooth and intuitive for use, because otherwise it will drive users and potential users away. You want your website to be attractive and inviting, so it’s probably a good idea to hire a developer from a very respectable website design agency to handle your needs.
1. If you haven’t thought about a logo for you or your services, now is the time to think about it. It needs to be done with good quality and good taste, and the picture should be done with high resolution. It should be simple, yet memorable. You will decide the color scheme of your website based on the look of your logo, too, so it’s important to think about it. It is the face of you and your business, which is the reason why anyone has a logo. Users will recognize your logo as associated with your company and your work, and will remember it so they can visit again or recommend it to their friends and family members. The logo should be placed in the top-left corner of your web page or on the top center according to decent visual hierarchy.
2. Users will need to access your website in an intuitive way, where it is easy for them to go to any page they want or need to, so your navigation should be up to par. You will want your links on the top across to the right, or on the left going down in a column according to visual hierarchy. Your less important information should be placed on the bottom or to the right. Other important but specific information should be organized into different pages.
3. Keep your homepage clean of clutter, as this is your first impression. Too much clutter can overwhelm the user into thinking that there is too much to read and it’s a turn-off. When you organize all of your information into different pages via links, the user can then decide where they want to go to next.
4. Keep a similar color scheme throughout your website that is comparable to your logo. This will let users know they are still on the same website when they are visiting other pages. Keep the choice of your colors on a minimum, as well. You want a simple color theme. Pick some shades that are either lighter or darker than the bold primary or secondary colors on the color wheel. Those are too bright and they will easily make you look unprofessional when used. this is the most important part of working with a website designer, since they will have suggestions on how to use colors.
5. Text should be easy to read, and it should be easy to flow through your website this way. You do not want your colors behind your text, as it can easily make your text hard to read. You want black text on white, white text on black – these are the easiest to go to and you can work color around this. But if your text is hard to read when people expect reading to be something so natural and easy for them, you will lose viewership and that will negatively impact your search engine optimization.
6. You should seriously consider responsive web design. Many people are using mobile devices to access the Internet, and a normal web design that is visible on a laptop will be super tiny and take way too much effort to navigate on a smartphone. When you use responsive web design, you are adapting the web layout to the mobile device used, so you are opening your website to more users.
Last (but certainly not least), you need to test your website. You need to be sure that all links will take your users to the intended location, and that all of your pages are up and running. Better yet, be sure that the information you are presenting on your website is up to date, so that no one is reading old information and getting any incorrect ideas about your current status. Then you have a working, functional, perfect website!