Have you noticed something different when visiting your local cosmetics store? What about your favorite hairdresser? If you’ve been paying attention, you’ll find that cannabidiol (CBD) has invaded the beauty market like it’s invaded so many other store shelves. While you might not immediately think of CBD for daily care, but there are some great uses for it in your beauty routine – if you know what you’re buying.
The CBD industry’s explosion has come with little to no regulation on what’s allowable in over-the-counter CBD-infused beauty products and many sellers are taking advantage of customers’ ignorance with misleading labels. That cannabis leaf doesn’t mean your lotion contains CBD and hemp oil is not the same thing as CBD oil.
These are just a few of the confusing terms and labels associated with CBD beauty products but you can get the product you want by following a few tips. Let’s figure out how to cut through misleading labels and promises.
CBD Oil in Beauty Products
CBD is popular in beauty products like skin lotion or undereye cream thanks to its anti-inflammatory properties. While research on CBD and its relationship to beauty routines is in early stages, there are small studies and anecdotal evidence that suggests CBD could be useful for wrinkles, acne, eczema, and much more.
“Several studies have found that CBD decreases the number of compounds such as cytokines present in the body’s inflammatory responses,” says independent cosmetologist Dr. Pedro Catala of Twelve Beauty. “This is why it has been marketed for sensitive, reactive skin with a tendency to redness. In fact, it comes just at the right time as we all tend to feel that we have sensitive skin nowadays, don’t we?”
If you’re purchasing a beauty product that contains CBD, read the label and use the following advice to be certain you’re getting what you want.
Hempseed Oil vs. CBD Oil
One of the biggest mistakes shoppers make is not reading the label and purchasing hempseed oil when they mean to purchase CBD oil. Hempseed oil is produced from hemp seeds, and while it contains many beneficial vitamins and antioxidants, hempseed oil does not contain CBD and other beneficial compounds.
Some manufacturers will place cannabis leaves on products with hempseed oil to confuse consumers. “Because there’s been so much hype around the launch of cannabis-related products, marketers have quickly moved to rebrand hemp-based products with cannabis leaf-adorned packaging and using hues of green that manipulate consumers into thinking they’re receiving products with CBD in it,” says senior analyst Claire Birks of Prohibition Partners.
If you want to avoid purchasing the wrong product, look for the following terms on the ingredient list to be sure you’re getting what you want:
- Cannabidiol
- CBD
- CBD isolate
- Hemp CBD
- Full or broad spectrum oil
Making CBD Work for Your Skin
CBD skin care and beauty products can do great things for your daily routine, but only if you know what you’re purchasing. Only purchase from reputable suppliers, double-check the ingredient list for CBD, and always ask questions if you’re confused for the best results.
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